94 percent of B2B buyers research online for purchase decisions
A study finds consumers are looking for information online nearly all of the time – and companies need to prepare with relevant content.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Where’s the ROI? Why B2Bs that say they’re using social marketing aren’t effective
B2Bs are jumping on social media, but they’re not always seeing results because they aren’t adopting strategies appropriately.
Social media lessons we learned in 2014 (Trick or Treat Style!)
The best (and worst) social media marketing moments in 2014 – trick or treat style.
The first search result matters more on mobile than desktop
By creating lots of in-depth content that contains relevant terms and focuses on a broad range of related subjects, brands can increase their chances of appearing in the coveted first search result.
When it comes to holiday emails, the earlier the better
There’s still plenty of time to create an effective holiday strategy – and to promote it with the right type of email marketing.
The perfect marketing Tweet? A relevant picture on Sunday night
To reap the benefits of social media marketing, brands need to understand their customers’ social habits – and what they want to get out of their online outreach.
Buzzwords make marketing zombies – Marketing #TWIT
Adding too many buzzwords may incentivize your marketing synergy to become a zombie! See our illustrated Tweet for more. Marketing #TWIT
Are you keeping up? More B2C marketers creating videos than blogs in 2015
A new report found that more B2Cs are creating video content than blog posts for their companies in 2015.
Join Brafton and see the future of marketing at ad:tech NY Nov. 5-6
Bring content marketing questions and say hello to Brafton at ad:tech NY on November 5 and 6 in New York City.
Watch your SEO: Google releases Penguin 3.0
Google has confirmed tht the latest iteration of is Penguin algorithm, 3.0, has gone live in order to cut down on spammy results appearing in search.