The data you SHOULD be looking at to measure video success
Before you launch a video marketing campaign, you should figure out which metrics you’re going to use to gauge the strategy’s success.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The best ways B2Cs can use social to influence holiday purchases
Marketers are wise to build social marketing strategies that incentivize consumers to buy this holiday season.
How to time social media marketing promotion
Balancing different social channels and methods of promotion can keep a high-investment resource or marketing event relevant for a long time.
The future of conversational search is … actually conversational – Tips for optimization
Specific questions and contextual data can help brands improve their content and see better results as search becomes more conversational.
Dynamic email marketing builds loyalty, drives leads [data]
Filling News Feeds and blog sections with similar content doesn’t move prospects closer to your brand, and the same is true with email marketing.
4 Design tricks for better marketing
Brands need to focus on their content as well as their design skills to be successful online – here are 4 tips for better marketing.
Want engagement? Look at dwell time, not CTR [study]
Click-through rate is a useful tool for measuring visitor engagement, but a new study reveals that dwell time might be a more effective way to assess the same behavior.
Lead generation is the bottom line for inbound marketing campaigns
Marketers are feeling more pressure to generate leads, making it a top priority for execs, and content campaigns can help.
Facebook Commandment: Thou shalt not buy Likes
Facebook had gone out of its way to show that paying for unnatural engagement isn’t just against the rules – it doesn’t offer the kinds of results that lead to traffic and conversions.
Video popularity contest: 76 percent of users share videos on Facebook [study]
People don’t discriminate between highly polished productions and personally made video, and brands shouldn’t be afraid to offer their followers video marketing content of any kind.