The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is SEO for Bing necessary, as market share declines?
Maybe the idea of using Bing for search engine optimization (SEO) isn’t such a big deal after all. While many have touted the importance of a Microhoo deal which would give Bing and Yahoo a significant portion
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SEO helps draw attention to cancer prevention
A British-based cancer prevention charity announced Monday that it would be using search engine optimization (SEO) to bring itself nearer to the top of relevant search engine results. The World Cancer Research Fund
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SEO, other search marketing techniques slowly merging with social media
With the release of Google Wave last week, practitioners of search engine optimization (SEO) and other online search professionals saw the advent of a new trend on internet marketing. Google Wave, according to exper
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Search engines still primary network portals, making SEO critical for businesses
A study released last week by Experian Hitwise, an internet research firm, found that while Google still accounted for just over 70 percent of U.S. internet searches, Microsoft’s Bing surged a little less than
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Website redesigns must take SEO into account
Although companies usually remake their corporate websites for reasons other than search engine optimization (SEO), the importance of integrating SEO into the new site when doing so cannot be overestimated. Experts
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Inbound Marketing Summit participants to share insights on SEO, other strategies
Next week, inbound marketing professionals from many diverse fields will congregate in Boston to network and share strategies and advice at Gillette Stadium. This event is targeted heavily at marketing and PR profes
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As print outlets crumble, more journalists working in SEO
With newspapers laying off workers and buying out others as their advertisers move online, many talented writers and former journalists are following the ads to the internet. Search engine optimization (SEO) is one
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Naming conventions: Why SEO matters when naming products
In times past, businesses only had to think of a catchy name that nobody else had taken and voila! The product’s name was successful. Today, however, search engine optimization (SEO) demands that more care and
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