The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Hardware chain uses original content to drive SEO
Creating original, compelling content is one of the best ways to increase search engine optimization (SEO) and online visibility. With that in mind, one hardware chain is using original content this weekend in a mar
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Paving company lays groundwork with SEO
Many businesses think they don’t need to use search engine optimization (SEO) because they don’t work in the tech industry or have any service related to the web, but a California paving company is showi
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What needs are most important in SEO
A proper search engine optimization (SEO) campaign, much like life itself, has a hierarchy of needs which means needs with the biggest priority need to be met before others can be taken into account. But often, many
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Colleges failing at SEO
Although many high school students researching colleges head to the web for information, most universities do a poor job of search engine optimization (SEO), according to research from WordStream. The company says t
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There’s still a lot of room for improvement for retail SEO
With so many more people heading to the internet when doing their shopping, retailers are finding that they need to boost their search engine optimization (SEO) to reach customers, but a new report finds that there
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Will Microhoo mean multiple SEO strategies?
The Bing/Yahoo deal that was announced earlier this year is likely to create a shift in search engine optimization (SEO) and online marketing when it is finalized next year. For companies that rely on placing high i
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Companies may want to consider global SEO
When companies begin to use search engine optimization (SEO) to increase their online presence they often just think about optimizing for Google, but new figures from comScore show that companies that sell in the wo
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Help boost SEO with blogs
One of the best ways to improve search engine optimization (SEO) is to constantly create original content for a website, and one expert says a great way to do that is through blogging. Writing at Search Engine Watch
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