The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Niche businesses can benefit from SEO
Some businesses think they have a product that is in too narrow of an area to benefit from search engine optimization (SEO), but the tale of one Wisconsin work clothing retailer proves that any company can see posit
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Retailers should use SEO for back-to-school shopping
For a number of years one popular office supply company has called back-to-school season the "most wonderful time of the year" and with many people going online to buy supplies retailers may
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Online marketing results on sales on par with television ads
For a number of years, online marketing has seen a steady growth of companies getting on board to increase their visibility online. According to a new study, online marketing is now at the same level
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Bing continues to gain search engine marketshare
It appears that companies may soon have to consider changing their search engine optimization (SEO) strategies as a new study finds that Microsoft’s Bing search engine is gaining traction in the search market
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PR departments increasing use of online marketing tools
Although online tools like search engine optimization (SEO) started out as tools for marketing departments, a new study finds that an increasing number of public relations departments are using online marketing and
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Social media creating ‘evolutionary shift’ in search
Although many people and marketers are turning to social media for a variety of reasons, at least one expert says there will always be a need for "navigation" and therefore a need for search engine optimiz
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Job seekers can use SEO to help find work
Although the nation’s unemployment rate dropped slightly last month it is still a tough market for job seekers. With that in mind, those looking for work might want to consider taking a page out of pl
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Content-driven sites see more traffic than their ecommerce competitors
People are increasingly using the web to make everyday purchases and most companies realize the need to have a website which allows consumers to shop. But figures from the UK show that sites which are
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