The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Underwriting Your Online Visibility: SEO for Insurance Companies
Learn how SEO helps insurance agencies improve visibility, attract qualified leads and compete with national carriers online.
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How Original Research Fuels a High-Performance Content Engine
Original research doesn’t have to stop at one asset — it can fuel content for months with the right strategy. Here’s how to approach research projects with a hub-and-spoke mindset.
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How Nadi Mahamba Cooks Up Five-Star Link Building for Impressive Results
Discover Nadi Mahamba’s journey from cooking in the hospitality industry to whisking up link-building excellence at Brafton.
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The Importance of Visual Content and How You Can Use It To Level Up Your Blog Posts
If you aren’t using visual elements in your blog posts, you’re low-key committing a content marketing faux pas. Here’s why.
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Vimeo vs. YouTube: Which Is Better for Modern Brands?
Vimeo and YouTube share lots of similarities, but which should house your brand videos? Here’s how they compare.
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Why Your Original Research Needs a Clear Business Objective
Research needs a clear business objective — otherwise, you might ask questions that will never deliver results, let alone a clearer picture. Here’s how to define those objectives.
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Ethics & Responsible AI in Content Marketing: A Refreshed Look for 2026
With more marketers using AI than ever before, it’s a good time to refresh ourselves on the ethics of responsible AI use. Fill gaps in your AI strategy with these quick reminders.
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What Is Social Media Optimization? 10 Best SMO Tips
Have you ever looked at a social media account and thought of a haunted mansion? It may sound exciting at first, but really, it’s only fun to watch from the outside. Still, you may struggle to see the value in regul
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