The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google Rankings Are Still Shifting in March 2026 – Here’s What Marketers Should Know
If your rankings have felt unusually unstable lately, you’re not alone.
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10 social media marketing books to add to your reading list
We didn’t write the book on social media marketing – but these authors did! Check it out here.
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The Right and Wrong Way To Approach AI Content Creation
Rather than asking whether AI works, the question is why some approaches flame out while others let you scale responsibly and strengthen brand trust.
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Why SEO and Inbound Marketing Are Better Together (And How To Make It Work)
Learn how SEO and inbound marketing work together to drive traffic, leads, and long-term growth. Discover key tactics, benefits and strategy tips.
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AI-Driven Performance Optimization: How To Improve Your Content With the Help of AI
AI doesn’t just generate content — it can help you make it perform better with the right tools and approach. Here’s how to leverage AI for content optimization.
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What Is Programmatic Content? Advertising, SEO and How It Works
Learn what programmatic content, programmatic advertising and programmatic SEO are, how they work and how automation scales digital marketing.
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How To Build a Content Creation Workflow in 6 Steps
What is content creation without a workflow? Quite likely, a flurry of email attachments passed back and forth beneath a cloud of frustration. It probably involves confusion around creative direction, due dates and
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Content Scaling: How To Do It Well Without Burning Out
Content scaling is a common strategy, but many do it wrong and risk their reputation in the process. Here’s how to scale great content without burning out.
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