The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Online shoppers rely on search for research
Building brand awareness and staying engaged on social media drives leads, but customers still learn about online products via search.
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Cut through the chatter for Facebook News Feed visibility
Brands need to create the best content possible to remain visible to their followers in Facebook’s updated News Feed.
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Can content make you a thought leader? (And how to measure it)
Marketing through thought leadership is totally in right now. It makes sense: Every business wants to be perceived as a leader, respected by customers and envied by competition. And now web algorithms – both f
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Mobile search results to drive users to apps
Semantic search is using specific context to produce relevant search results – including what apps are installed on a particular device.
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Write for readers, not for traffic
Metrics are great for guiding a content marketing strategy, but sometimes the words themselves are the most important factor.
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Money and brains – Marketing #TWIT
The mind is mightier than the money, honey. Marketing #TWIT
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Google+ now provides more engagement data
All signs point to Google+ gaining in popularity, and marketers now have even more data available to refine their social campaigns on the platform.
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For most users, mobile devices are search machines [study]
Even though there are millions of apps and individual websites available to mobile users, most turn to search for product research.
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