The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Employee Spotlight: Meet Sumit, database marketer turned social media associate
These days, social media is playing a big role in Sumit Sharma’s life, both inside and outside the office. When he joined the Brafton team in the summer of 2011 as a database marketer, Sumit admits he had his eye on
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Matt Cutts: Clicks are a good indication of spam
Overall traffic numbers are great indications of interest and engagement, but sometimes metrics only tell half the story.
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All systems are go for viewable impressions measurement
As web marketing grows, businesses will have more metrics to judge the effectiveness of their campaigns.
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11 tips to learn from the top bloggers #CZLNY
There are more people blogging than ever, which means marketers need to refine their content crafts if they want to stand out from the pack.
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FTC says: What you see on Pinterest must be what you get
Pinterest marketing may not be as safe as B2Cs thought. The FTC is evaluating whether they’re as transparent as they could be.
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Bing’s latest semantic search feature: Going beyond traditional SERPs
As search results become richer, web marketers need to keep up using diversified content.
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15 Social insights from #SocialAtScale (In 140 characters or less)
Brafton social strategists Jill DiLibero and Max Adagio ventured out of the office today to attend the Social@Scale Summit, hosted by Battery Ventures in Boston. Rapid-fire presentations at the conference included S
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Consistency for content marketing success: Ongoing strategies drive results
Consistency is more than a best practice. It’s a proven way to generate content ROI.
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