The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Will Facebook changes help or hurt social media marketing efforts?
Facebook’s updated Like buttons and News Feed algorithm could be a rose and thorn for marketers, depending on their social approaches.
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12 Days of content: Video blogs (video)
On the sixth day of content, marketing gave to me: Six video blogs
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Misplaced CTAs are costing you conversions [data]
One of marketers’ primary goals is to continuously drive ROI, but they may miss conversion opportunities if their CTA placement is poor.
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Does Google’s New Ad Display violate FTC best practices?
Google’s experimenting with the way it displays paid content in SERPs, and marketers want to know: Do the changes mean less transparency?
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12 Days of Content: White papers (video)
On the fifth day of content, web marketing gave to me: Five white paper tips.
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12 Days of Content: Landing Pages (video)
On the fourth day of content, web marketing gave to me: Four landing page tips
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12 Days of Content: Interviews (video)
On the third day of content, marketing gave to me: Three exclusive interviews.
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Gmail update: Let them have images! (& more marketing data?)
With new technology to keep consumers’ data secure, Gmail will now automatically show users images contained in email marketing campaigns.
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