The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton ranks among Top 10 Best Infographic Design Companies for Dec. 2013
You know a good graphic when you see it, but with all the agencies on the web, how can you identify a good infographic marketing partner at first glance? Look no further: With more than 9,000 firms analyzed through
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In the battle for holiday email clicks: Content & targeting key
To improve email marketing results, brands must spot target opportunities when it comes to timing and device preferences.
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Pinterest: De-stressing the holidays one gift at a time
A survey reports Pinterest content makes it easier for consumers to find the best gifts and plan the perfect holidays.
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Google gives paid content new look (more visibility?)
It appears Google is experimenting with its web content display, and B2C marketers may bear the brunt of a shift toward sponsorship in SERPs.
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Twitter rolls out retargeted ads to help marketers target audiences
Marketers have a new way to get their brand content in front of social audiences – retargeted ads that pull browser data from websites.
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5 surprising social media stats, trends and ideas of 2013 (by our experts’ standards!)
In order to provide clients with a social strategy that’s optimized for engaging and generating leads, Brafton’s social media team consistently ingrains themselves in industry updates and the latest trends. Whether
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Why this video is going to kill it on social media
Social media marketing engagement is won most often with visual content rather than text-based posts.
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How content quality and mobile use impact email open rates [interview]
It’s becoming clear that quality and speed are at the helm of content marketing. This is because Google is developing sophisticated algorithms that are better at detecting whether sites are publishing great co
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