The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The over/under: 8 ways to generate leads with email content [study]
Marketers might be losing leads by overlooking chances to capture email addresses.
Why the popular solution isn’t always best.
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Social media might be a sleeper cell for marketing satisfaction
A report finds marketers are the most satisfied with their SEO success, but social isn’t as far behind as it appears.
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Roll film: 93% of marketers already create video content
Video marketing is past the stage of early adoption. The mass majority of marketers already use this interactive content type to fuel ROI.
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SEO update: Google wants your content to be faster
Google launched a new content analytics report that tells marketers where their web content is lagging and provides actionable suggestions.
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37% of marketing teams don’t understand content analytics
A recent study reveals brands still lack content analytics skills needed to create competitive campaigns.
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Make videos people really watch & share
Video marketing is a top priority for many brands, but marketers must go beyond promotional videos if they want to earn impressive ROI.
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What to expect when you’re content marketing – Conversion rates will vary
Survey data from MarketingSherpa revealed conversion rates are not the same for industries across the board, and marketers shouldn’t expect them to be.
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There’s no SEO drawback to responsive design
A recent Webmaster Help Channel video addressed a question that’s becoming important in a smartphone-driven era: responsive design or m.site?
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