The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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YouTube – not Facebook – is Millennials’ favorite social network
A new survey of young consumers reveals that YouTube is threatening Facebook as the social media king.
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Best social contest tool? Facebook Page Promotions vs 3rd-party apps
Facebook recently amended its contest rules, but there isn’t a cut-and-dry answer about best practice for marketers’ upcoming promotions.
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Marketer or mind reader? How Google’s new interests tab blurs the line
New Google Analytics interest tab provides marketers with a better glimpse into visitors’ habits and preferences.
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Restaurants must bring their table manners to social marketing efforts
Around 80 percent of restaurants use social marketing to drive traffic and engage customers, but they need to become more sophisticated.
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Content marketing is participation, not persuasion: #SESCHI keynote insights
Successful content marketing requires participation from internal stakeholders and external audiences. Read SES CHI’s keynote on content.
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Social marketing only works if it’s in real-time [study]
A new study proves marketers have a small window in which to respond to customers’ posts on social sites and missed opportunities can be costly.
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Matt Cutts: schema markup helps content SEO (a hint at AuthorRank?)
In the latest Google Webmaster Help Channel video, Matt Cutts talks about the value of adding structured data to web content.
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Content marketing recap: October 2013 (Video)
SEOs were given fresh guidance in October about which SEO strategies are effective and which tactics won’t fuel results.
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