The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is Google going back on its word about promotional content?
Does Google’s recent experiment displaying banner ads across SERPs challenge the engine’s dedication to organic results?
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Local marketing win: Uber sez you can has kittens
Uber and Cheezburger team up for National Cat day to bring people kittens on-demand in a mobile, local marketing play that inspires.
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Pinterest cracks down on contests to maintain content marketing merit
Pinterest recently amended its contest rules to ensure brands don’t overstep their boundaries on the site to generate leads and drive conversions.
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Branded social video marketing DOES catch clicks [data]
A new Unruly study shows that brand content shared on visual social media platforms is generating engagement and user interest.
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Is content marketing more like journalism, or the other way around?
Google recently launched Media Tools, a platform that supports brand journalism and marketers are wise to leverage timely get on board.
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Everything’s coming up brand ads (on the web)
Promotional brand content is taking on a new look as it moves onto visually focused social networks like Instagram and Pinterest.
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Is your YouTube Channel worth a subscription fee? Time to step it up
As YouTube expands its paid subscription model to more brands, marketers must take their video content strategies to the next level to stay visible.
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Content writing and design: Most likely to trip up marketers
A common thread between B2C and B2B marketers – content writing and design are the tasks they outsource most.
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