The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A travel writer’s journey: Closing the distance between readers & sponsors
Travel writing is a balancing act between roping in readers and satisfying sponsors, but good judgment and creativity keeps both happy.
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Landing Pages: B2C marketers’ money makers
A study finds B2Cs expect their landing pages to fuel conversions, but the majority leave money on the table due to poor testing.
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Keyword data: Not provided, obviously
Google continues to enhance its secure search measures, leaving keyword data in the dark.
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The longevity of Facebook content
Social media content comes and goes, but with a few clever practices, brands can maximize the ROI of their Facebook collateral.
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Teens don’t want to trade their privacy for web content
Even young consumers don’t want data tracked when they use the ‘net, so marketers must still rely on content analytics for insights.
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Facebook gives businesses the gift of pictures
Brands already engaged in Facebook marketing will soon be able to enhance their social media marketing strategies with free images.
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Google & Facebook both care about quality content…a lot
Facebook announces it will now use an algorithm that surfaces high-quality social media content to the top of News Feeds.
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Why video content is worth its weight in gold
Most brands are using some form of video content to achieve their internet marketing goals, while superior companies are
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