The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Moderating social commentary stifles engagement [study]
Marketers might be doing brands a disservice if they weed out negative comments, according to one study.
Learn More
Google answers to Authorship FAQs
Marketers using Authorship assume they are using best practices, but they must follow Google’s guidance to benefit.
Learn More
Video content saturation requires brands to advance their strategies
Americans are hungry for video content and brands must satiate buyers’ palettes to keep up.
Learn More
Marketers fear algorithmic updates most
A survey finds algorithmic updates inspire more fear in marketers than manual webspam penalties.
Learn More
How Neiman Marcus is killing it with Pinterest marketing
Most brands still struggle with finding what customers are looking for through social engagement and how to measure performance, but Neiman Marcus has found the sweet spot.
Learn More
How Facebook Likes lead to website conversions [data]
If a user Likes a brand on Facebook, his or her social network will likely form a positive opinion of that same company.
Learn More
4 reasons why Facebook isn’t dead
Some think Facebook will fall as newer platforms rise to fame, but there are reasons why the site still counts for social marketing success.
Learn More
Are +1s more influential than links for search rankings? [data]
Despite all the criticism Google+ has received about its success as a social network, a new Moz analysis finds the site is critical for search marketing success. A recent study revealed Google +1s are strongly relat
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
