The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Effective Twitter marketing shows brands the money
Tweets directly lead to revenue upticks, but other social media content may actually produce stronger ROI long term.
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Customer behavior fuels brands’ sales, marketing efforts
Customer data continues to become a highly valued asset for companies across industries.
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Give more, get more – It pays to promote social responsibility
Consumers are willing to pay more to buy from companies that support a cause, meaning marketers must share corporate efforts online.
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Video takes the world by storm
Video content is a fast-rising web marketing format because brands find it’s one of the most effective ways to share their messages.
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Why marketers must stop using the term “EdgeRank”
Facebook recently shed light on its social content ranking system, revealing marketers are using terms that are so two years ago.
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Google takes steps out of organic search processes
Google announced it’s expanding Google Now to help consumers stay organized when making purchases and booking travel.
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Brands capitalizing on commercialization of social media
Marketers are optimistic about paid ad opportunities on search and social channels, but they can’t overlook the importance of organic.
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Real-time marketing requires brands to get social, and fast
Real-time marketing thrives on popular social media hubs, but brands must be agile to see results.
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