The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is the new Reddit insight tool a Bandaid for UX?
A new Reddit tools aims to lend context to its web content, but does it actually shed light on what might be missing from user experience?
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Use audience targeting to improve content marketing results
Internet marketing yields a lot of data, but it’s only helpful if brands use audience segmenting for context that drives conversions.
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Google’s teaching SEOs how to fish for examples
Google isn’t providing SEOs with examples of bad links impacting their search marketing performance yet, but it might in the future.
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Links provide SEO benefits, Authorship not active algo yet
The 2013 Moz Search Engine Ranking report reveals some tried-and-true SEO practices continue to drive results, while anticipated algos loom.
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Brands catch on to mobile optimization trends, improve UX
Companies are increasing their mobile SEO efforts to improve UX and generate leads through smartphones and tablets.
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Desktop core searches down, but brands still capturing clicks
New data from comScore shows that every major search engine experienced declines in monthly searches in June 2013.
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Google warns webmasters about tampering with (search) history
Google says some webmasters are falsely redirecting internet users to improve SEO results, but the search engine has plans to nip the behavior in the bud.
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Does social compel you to buy?
Brands have begun to realize that social media can actually drive qualified leads and convert prospects to loyal customers.
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