The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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B2Bs should Tweet before noon, B2Cs in the evening
Data shows personal and corporate Twitter account holders are active at different times. Plan you content distribution accordingly.
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Cutts on the white hat way to build link profiles
In an interview, Matt Cutts offers advice about how marketers can build links using best practices and finally ditch their black hat ways.
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Don’t sweat the temporary stuff – Downtime won’t hurt search rankings
Webmasters don’t need to worry about temporary downtime because short offline lapses won’t have lasting impacts on search results.
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Boomers, Seniors consumed by the web, study shows
Older demographics have embraced the internet for information gathering purposes, and turn to it more often than television.
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Publishers not embracing Authorship and its SEO benefits
A new study shows that brands fail to embrace Authorship technology despite its many benefits.
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Deliver content bright & early to counter social FOMO
Marketers can relieve their social media users’ fear of missing out (FOMO) by delivering content early and often.
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SEO in the fast lane – Audit your site speed
Marketers looking to improve time on site and other key performance metrics should consider running site audits to improve user experience.
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How custom content improves conversions for ecommerce sites
Taking content marketing a step further and nurturing leads throughout the sales cycle proves the value of quality writing and the power of persuasive media.
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