Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Brands generate the most income from customers acquired through organic search.

Jun 29, 2013 News Lauren Kaye

Organic search customers are B2C MVPs

Customers acquired through organic search provide bigger benefits to brands’ bottom lines over time.

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Yahoo News has a new look and feel, which could bring web traffic back to the search engine.

Jun 28, 2013 News Lauren Kaye

Yahoo cleans up and personalizes news for better UX

Yahoo announced it’s revamped news site delivers personalized results in a modern design – a change that could more web traffic to the site.

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Jun 28, 2013 News Ted Karczewski

Cost-centric marketers look at long-term ROI opportunities

A new study shows brands that focus on cost saving now accept other success metrics like ROI improvements.

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There are now 3 million company pages on LinkedIn, marketers must choose social media content wisely for maximum impact.

Jun 28, 2013 News Lauren Kaye

Are 3 million brands making the most of their LinkedIn pages?

LinkedIn now hosts 3 million company pages, but brands need to share social media content strategically to generate leads and conversions.

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Jun 28, 2013 News Ted Karczewski

Data doesn’t lie: Instagram video slowly seizes control

Since Instagram introduced its video feature, marketers have debated whether the Facebook-owned application or Twitter’s Vine is best for social video marketing. People have immediately taken sides, with some

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