The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brands embrace #hashtags on #Facebook
Following initial surprise surrounding Facebook’s decision to introduce hashtags, a survey shows brands are on board.
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3 strikes and businesses are out of a sale
More consumers read online reviews before they decide to patronize a business, leaving marketers with a limited window to earn conversions.
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The art & science of video marketing: What data tells brands
Technology has added a scientific element to the creative process & marketers have learned data helps them build strategies for greater ROI.
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New Google tool ranks sites’ UX with visitor feedback
A new Google tool allows webmasters to garner feedback from site visitors so they can improve usability for higher search rankings.
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Use email content to score B2C conversions
A study shows ecommerce spending will continue to rise and marketers who use email marketing might see their conversion rates increase.
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Consumers want factual, fresh and free news content
People are reading more news online, and brands must deliver accurate, timely news updates to reach their online audiences.
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Consumers Like brands on Facebook because…
A new study outlines the top reasons users Like brands on Facebook, and how it differs by company and industry.
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3rd and 8th places take the cake in Google’s search carousel [data]
Initial studies show search results don’t follow standard web traffic patterns in Google’s new carousel display for local listings.
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