The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social media content has a longer life cycle on Pinterest
Brands that share social content on Pinterest generate interest and leads over a longer period of time, according to research from Piqora.
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How to get the whole story from your bounce rate – 3rd Thursday Tip
Brafton’s Jason Cook explores the value of the bounce rate metric, and advises marketers to consider alternative reporting methods to evaluate their content’s success.
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Instagram announces video content
Marketers that use Instagram to share social content can now record short video clips to share with followers.
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Customers don’t want to be tracked – Use content, SEO for visibility
A survey finds consumers don’t want brands to track them online, so marketers must reach them organically with custom content.
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Harvard professor says video content virality relies on egocentricity
New research suggests that surprise and joy attract viewers’ eyes, while personal gain leads to true video virality.
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Google to send more examples in messages to webmasters
To uphold internet transparency, Google is providing concrete examples when it sends webmasters messages about manual webspam actions.
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Google+ social content shares to overtake Facebook by 2016 [study]
A study from SearchMetrics projects social shares on Google+ will surpass those on Facebook’s in the next three years.
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Google changes guidance on SEO ranking: quality over link building
Marketers were wise to pay attention to Matt Cutt’s warnings about SEO shifts, as Google recently updated guidance on search rankings.
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