The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Newspaper woes make web content look more attractive to brands
Newspapers continue to erode in the United States, reaching record-low confidence rates in 2013.
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Brands’ social content now reaches one in four people worldwide
Brands must consider their unique prospects as they develop social media marketing campaigns to reach growing global audiences.
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Twitter’s @MagicRecs account delivers real-time content to inboxes
The social media network has a new Twitter account that sends real-time content to followers’ direct message inboxes.
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Google Authorship not necessarily limited to website content
Google’s Authorship signals might extend past published website content to other filetypes, according to a study.
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Will stock photos hurt your SEO?
Google doesn’t punish sites using stock photos, but graphic content could become more important for SEO success down the road.
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Buzzword no more – “Tweet” added to Oxford English Dictionary
Marketers take note: the Oxford English Dictionary officially adds “Tweet” to its pages, a sign social media is part of the English lexicon.
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Sources compete to prove the content ROI of Twitter marketing [data]
Analytics firm SumAll and a Twitter case study suggest Tweets produce ROI for brands using a mix of organic and paid products.
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Travel brands Tweet their way to social media marketing success
Travel brands earn four of the top 10 spots on the 2013 Social Brands 100 lists, with airlines embracing customers’ favorite networks.
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