The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter Web Analytics feature will prove value of social media content
Twitter is preparing to introduce a content analytics program that helps marketers measure the reach and effect of their social media content.
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Marketers are killing their SEO content with bad headlines
Marketers can increase their content writing’s viral potential by including certain verbs, perspectives and details in their headlines.
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Google acquires Waze to improve local search experience
Marketers should play close attention to local search developments as Google’s local search could integrate social signals and context.
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Can niche fields outsource content? Q&A with a tech writer
Content writing is challenging for niche industries, but Brafton asks writer Nick Kakolowsi about what it takes to get tech writing right.
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Don’t worry about the rise of mobile SEO – desktop still matters
Marketers shouldn’t worry about the fall of SEO content for desktop, a study finds consumers are hoarding their older tech devices.
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Cutts says a balance of ads and custom content is best for UX – #SMX
At SMX Advanced Cutts told the audience to use Google’s search results as a model for how many ads to include above the fold.
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Google regains market share in wake of SEO updates
Marketers who optimize content marketing strategies for Google’s ranking signals will be rewarded with high visibility.
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Keyword combinations fuel PPC results in financial services industry [data]
Bing Ads’ new study shows which keyword combinations drive content ROI for financial services brands.
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