Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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An Google update might direct internet users clicks to certain domains with more information in rich snippets.

Jun 07, 2013 News Lauren Kaye

When a picture is worth a thousand (paid) clicks

Google announced brands will be able to enhance paid search ads with images, a change that improves user experience and promotion performance.

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Jun 06, 2013 News Ted Karczewski

Social media monitoring inspires Volvo’s marketing efforts

Volvo uses social media monitoring to drive other marketing efforts, soliciting feedback from customers via Twitter and Facebook.

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Gen C demands content marketing from brands.

Jun 06, 2013 News Lauren Kaye

Why content is more important than commercials – Say hello to Gen C

Marketers must become acquainted with Generation C – a new demographic that spans age groups and has a taste for web content.

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Jun 06, 2013 News Ted Karczewski

Millennials driven by deals, inspired by mobile content

Millennials are frugal with how they spend their money, and marketers must turn to digital channels to engage with them in the right ways.

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Marketers must determine if paid mobile campaigns will generate ROI in the long run, compared with natural content marketing practices.

Jun 06, 2013 News Lauren Kaye

B2C brands take the paid search lead with quality custom content

Big businesses are spending more on paid search ads, but smaller brands are staying competitive with strong SEO strategies and content marketing campaigns.

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Jun 06, 2013 Legacy Andrew McDonald

Branding your business through social media – or not

Social media marketing is a complex practice that some brands think will make them easy money – but it won’t if companies don’t take branding through sites like Facebook and Twitter seriously.

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