The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Online video content poised to dethrone TV spots for ad success
A study shows advertisers find online video just as effective as TV spots, prompting marketers to redistribute their budgets.
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Is Facebook bringing bigger ad content to the News Feed?
Search Engine Watch reports signs of Facebook tinkering with its ad units, potentially bringing bigger advertisements to the News Feed.
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Mobile users find video on social media, not in search [data]
Mobile users are increasingly discovering video content via social sites instead of search results, according to a recent study.
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Teens’ data sharing attitudes make audience targeting easier
Brands that capitalize on teens’ willingness to share data online can create targeted content marketing campaigns based on users’ core motivations.
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AdWords Editors updates give marketers reins in paid search campaigns
Google recently updated AdWords Editor features to give marketers more control over their paid search campaigns.
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How top-of-funnel marketing influences website conversions
Businesses that strengthen their lead nurturing practices across the sales funnel will influence prospects’ willingness to buy no matter which channel they’re on.
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Can you hear me now? The importance of sound in content marketing
Sound plays an important role in lead generation, according to a new study, and brands must consider how they sound online.
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Google asks you to submit spam content for removal from SERPs
Google introduced the Penguin Spam Report, asking web users to submit any low-grade websites they come across that should’ve been affected by the algorithm.
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