The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Free social media features turn profits for big brands
Social marketing remains cheap compared to other practices, but successful organizations invest a lot of time in reaching the right audience via these networks.
Learn More
The ethics of internet marketing: to native advertise or to write content?
With so few Americans recognizing native advertising, should marketers go that route or stick to organic content marketing instead?
Learn More
New Google search feature signals importance of visual content
Google’s new image search function points to an emerging trend – images are becoming a bigger deal in SEO.
Learn More
Evidence that big brands don’t always dominate SERPs
Major networks fail to optimize their custom content with longtail keywords, losing out on a 400 percent organic traffic lift.
Learn More
Twitter Amplify repurposes TV spots, inspires future video marketing
Social sites are introducing new features that support brands’ increasing use of video content for content marketing success.
Learn More
Marketers, start your engines: Auto sellers accelerate social branding
If marketers need help determining which social content is best, they should look to brands that are pulling ahead of competitors.
Learn More
Vine: The two-way mirror of social media marketing
Vine offers marketers a glimpse into their prospects’ lives, providing raw footage instead of text-only updates.
Learn More
Do brands have a social media sales problem?
Social media marketing offers many benefits, but some say ecommerce sales isn’t one of them. What some networks are doing about it.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
