The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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10 SEO expectations for 2013, as told by Matt Cutts
Google’s Matt Cutts outlined 10 SEO points every content marketing professional should know for the rest of 2013.
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SEO tip: How to find your “money” keyword phrases with Excel
How to use Excel to parse through thousands of keyword terms to find the words that drive the most qualified traffic possible to your website.
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Why brands’ content marketing campaigns need better synergy
Brands must get their marketing strategies working together to maximize reach and ROI.
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Consumers’ social media content cravings demand marketers’ attention
People are using social media more often, which means marketers must step up their games to achieve their content marketing goals.
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Social media diversity creates opportunity for global brands
Social media networks have evolved and conformed to marketing norms as businesses use these sites for lead generation and more.
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Why marketers should be excited about YouTube’s paid channels
YouTube’s paid channels can be a boon for brands with strategic video marketing campaigns.
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Give ’em content in real time
Content and social media marketing must speed up to operate in real time.
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SEO news: Penguin 2.0 still weeks away, Cutts says
Brands will have to wait a few more weeks before they experience a new version of Penguin, according to Google’s Search Engineer Matt Cutts.
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