The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social listening: Consumers want responsive content without feeling ‘monitored’
A new study shows that consumers understand social listening happens all of the time, but they aren’t sure that its appropriate.
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Why content marketers will love the new Chrome app: Sharing
Content marketing professionals will love the new search and discovery features in the Google Chrome iOS and Android applications.
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MORE reasons Twitter needs content marketing: Updated discovery features
Twitter marketing may benefit from the social media network’s latest updates to its search and discovery functions.
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How Facebook’s new News Feed rewards good content marketing
Facebook puts branded content front and center with its revamped News Feed.
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How creative content writing can cater to mobile technology
Brands that use content marketing to drive premium leads likely rely on email, but now they must also embrace mobile content.
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Facebook: ‘Content is hard to scale’ but needed to set Pages apart
Facebook highlights recent growth metrics around its Brand Pages and Promoted Posts offerings.
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Does Facebook complicate marketing with rushed new-feature launches?
Facebook prepares to introduce its revamped News Feed that is poised to change content consumption on the network, but could the site benefit from perfecting its previous features first?
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Get more social content metrics with Twitter’s brand surveys
Twitter’s brand survey function helps measure the reach and impact of companies’ social media marketing efforts, and this can help strengthen content.
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