The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Visit Brafton at SMX West – booth 415
Brafton will talk content marketing at SMX West in San Jose, California, on March 11th and 12th (booth 415).
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Evaluating content ROI remains top challenge for senior marketers
A new survey shows internet marketing efforts perplex senior-level marketers, and more brands need content analytics for smarter strategies.
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Facebook search favoring paid content? Not so, says social giant
The New York Times wrote that Facebook prioritizes paid social media content, putting users (and marketers who don’t use ads) at a disadvantage.
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Why quality + quantity content? Avoid deadly keyword REgressions
Content marketing requires attention to detail, and when resources are cut, SEO progression falls, too.
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Content Marketing: Your ‘relationship tool’ for awareness and sales
A new study shows that today’s modern marketer can see high returns with branded web content, video content and infographics.
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You’ve entered the age of video content: Is your marketing campaign up to date?
Transitioning ad spend online? Make sure video marketing is among your top priorities.
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Facebook’s ad suite acquisition: Better social media content delivery?
The social media giant recently purchased Atlas Advertiser Suite from Microsoft for an undisclosed amount.
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What your content marketing campaign should learn from The Economist
Economist.com uses reader data and vertical slices to promote relevant custom content to their customers.
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