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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Feb 15, 2013 News Ted Karczewski

Cutts confirms black hat SEO drives webmaster notifications

Cutts revisits webmasters notification issue and reaffirms 90 percent go toward black hat issues.

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Feb 15, 2013 News Ted Karczewski

Facebook audience targeting: Do brands have content that impresses?

It looks as if Facebook is testing another targeting function that could help brands improve lead generation and nurturing efforts online

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Feb 14, 2013 News Ted Karczewski

‘Valentine’s Day’ or ‘Valentines Day’ for SEO content?

Does punctuation matter for SEO content discovery? Data says yes.

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Feb 14, 2013 News Ted Karczewski

Real-time social analytics help brands create responsive marketing initiatives

Businesses aim to use social data to improve responsiveness and create dynamic social presences in 2013.

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Feb 13, 2013 News Ted Karczewski

B2B brands struggle to generate premium leads without interactive content

To win new business, B2Bs must manage proactive and responsive campaigns, as content blasts push prospects away.

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Feb 13, 2013 News Ted Karczewski

Psychology of selling: Study highlights loyalty marketing success

Companies need to fulfill consumer needs to earn long-term trust and loyalty. Educational web content may be the cornerstone of any brand-building campaign.

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