The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Ruthless law firm cashes in on competitors’ names for PPC content
Internet marketing uses keywords to position content in front of prospects and, in some cases, those phrases can aim to take down rivals.
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Smarter content marketing: Brands get serious about analytics in 2013
Worldwide businesses say they will invest more resources in data-related internet marketing initiatives moving forward.
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Twitter Ads API helps brands put relevant content in front of social users
Twitter marketing collateral will reach the right audiences with the new Twitter Ads API.
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How to add CTAs to your YouTube Channel
Meagan Parrish, director of social media at Brafton, talks YouTube CTAs.
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Mobile: A content distribution channel, but can it stand alone?
Executives doubt mobile marketing, but if it follows in content marketing’s footsteps, widespread adoption could be around the corner.
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Nonprofits use social media and custom content to maximize marketing spend
Nonprofits with small budgets must show returns on each promotional investment. Content marketing remains the most cost-effective option.
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The New York Times Spark ad tool shows need for contextual CTAs
Influential companies are creating contextual ad tools, and brands should have audience-responsive CTAs on their content, too.
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Why social care must be part of your SMM campaign
While brands use social media to promote their products and services, companies must also use Facebook, Twitter and more, to provide superior customer service, and Brafton can help.
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