The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
5 Solar Marketing Strategies That Work
Learn how to optimize your solar marketing strategies to stay ahead (and be successful) in a rapidly growing solar industry.
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Inside Brafton’s New Visual Media Studio: Convergence, Creativity & Collaboration
Meet the team behind Brafton’s new Visual Media Studio — a collaborative cohort of visual artists and creatives doing exceptional design and video work for our clients.
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Blog Search in 2026: The SERP Is the New Funnel
More users are asking AI assistants and LLMs for help rather than Googling. We look at the stats and break down what it means for your marketing funnel.
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SEO for the Automotive Industry: How To Increase Local Visibility for Your Car Business
SEO for automotive is key for local-level visibility for dealerships and repair shops. We show you best practices that’ll help you find the right clients.
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What Makes a Great Writer? Skills, Qualities & Tools To Help You Improve
Great writers come in many forms, with paths to success just as diverse. Here are X skills to build and tools to leverage to improve your writing.
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Headless CMS and SEO: What Marketers Need To Know in the AI Era
Explore headless CMS SEO, including benefits, challenges and how to optimize your site for search engines and AI-driven discovery.
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Getting Started With Personalization: A Practical Guide for Marketers
Discover how to get started with personalization in marketing, including key steps, data strategies, tools and tips for success.
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Content Chunking: What It Is, Why It Matters and How To Do It in 2026
Learn what content chunking is, why it matters for SEO and AI search and how to structure content for better visibility and engagement.
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