The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Is Content Decay? Leverage AI To Identify and Fix Content Decay
Content decay is a natural part of SEO and how the internet works, but it can harm rankings. Here’s how to leverage AI to uncover and fix decaying content.
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How To Optimize YouTube Videos So YouTube, Google and AI Search All Find Them
Want more people to find your YouTube videos? Learn nine ways to optimize content for YouTube, Google and AI-powered search.
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AI Assistant Guide: Uses, Types and Top Tools
Curious what an AI assistant can actually do? See how popular tools compare, which tasks they handle best and how to choose one for work or home.
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White Paper vs. eBook: What’s the Difference? (Infographic)
Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.
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Does Perplexity Show Ads? The Full Story Behind the 2026 Shutdown
Does Perplexity show ads? Not anymore. Learn why Perplexity ended its ad program and how brands can still build visibility on the AI search engine.
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Is AI Content Bad for SEO? How Google Grades AI-Generated Content
“AI content” and “poor-quality content” aren’t synonymous. Here’s what Google’s crawlers care about when assessing your website.
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A Complete Guide to Marketing Degrees and Paths to Success
What is the degree you need to work in marketing? There are multiple to choose from! Find out here.
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Best Green Marketing Campaigns That Prove Sustainability
Can you really make money by advertising your products or services as environmentally friendly? Of course. Let’s find out how. By the end of this article, you’ll see the direct benefits green marketing offers
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