The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The Consequences of AI-Generated Content on SEO Performance Just Got Clearer (and It May Surprise You)
Since 2022, marketers have asked, “Does AI content help or hurt your rankings?” Ahrefs analyzed 600,000 random pages to find the answer, and it may surprise you.
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In the PPC Ring: CPC vs. CPA — Which Delivers the KPI Knockout?
CPC and CPA are key PPC metrics. Learn the difference, how each works and how to track them effectively in your campaign reports.
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Stop Competing With Yourself: How To Prevent Keyword Cannibalization
Learn how to prevent keyword cannibalization and discover some methods for fixing this pesky SEO problem.
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5 Best Product Launch Campaigns To Inspire Your Next One
Ready to launch your next product into the stratosphere? No? Then get inspiration from other brands, along with best practices from our marketing experts.
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Digital Presence: What It Is and How To Expand Yours (Infographic)
A strong digital presence makes your brand visible, accessible and engaging. Learn more about how to build your company’s digital presence.
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The ai marketer weekly: Our All-New AI Marketing Newsletter
We’re launching a brand-new newsletter! Read what to expect from our AI-focused digest when it hits your inbox. Spoiler: Exclusive insights, thought leadership and more.
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12 Video Ideas for Any B2B Business (With Examples) [Infographic]
Learn why video is such an important component of marketing strategies – and watch the examples that prove why B2B brands can’t afford to be camera shy.
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The Best Examples of Psychographic Market Segmentation
Discover how psychographic market segmentation works, why it matters and how top brands use it to connect with their audiences.
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