The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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StumbleUpon rolls out new designs that improves content organizations
StumbleUpon rolled out new features aimed at making it easier for users to find popular web content and see which pages other people have enjoyed.
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Brafton to address ‘Content Marketing Rookie Mistakes’ at OMMA Response in NYC Oct 2
MediaPost’s upcoming Online Media, Marketing and Advertising conference (OMMA) in NYC offers best practices for companies looking to build online audience engagement and sales. Brafton will offer attendees content m
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Consumers use social as discovery method, sales come from content
Social marketing helps consumers learn about brands, but few are converting directly after reading social content.
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Mobile optimization increases purchase intent by 67 percent
A report from Google found that mobile consumers are most likely to purchase from a brand if they can browse its site seamlessly from a smartphone.
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Brafton to talk content at SMX East 2012, October 2 – 4 at NYC Javits Center
Brafton will be available to chat content marketing at SMX East booth 429 on October 2nd and October 3rd.
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Google: Punctuation counts for SEO (in some cases)
Google now takes certain punctuation marks and symbols into account when returning results for select queries.
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Survey: Social media marketers unprepared for brand criticism
A survey says companies are unprepared for negative feedback and complaints on social networks, but brands can use this feedback to improve their reputation on the web.
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Tech marketer: Infographics drive traffic, complement other site content [Interview]
Ken Barhoover, marketing manager for Park Place Technologies, said infographics add an interesting new content type for prospects and drive web marketing results.
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