Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

LinkedIn has become the most frequently used platform for B2B companies.

Oct 03, 2012 News Joe Meloni

LinkedIn adds Influencers to highlight thought leaders

LinkedIn developed an Influencers tool that allows marketers and consumers to keep track of content shared by prominent users without adding them as connections.

Learn More

Twitter helps companies drive website traffic, which is critical for improving sales.

Oct 03, 2012 News Joe Meloni

Brands boosting awareness on Twitter, followers want site content

Even as 69 percent of consumers follow brands on Twitter, most want to go to a company’s website to convert.

Learn More

Oct 03, 2012 News

SEO metrics that matter: Insights from SMX East

At day one of SMX East, panelists shared insights on how to measure SEO success in a post-ranking report search space.

Learn More

Marketers using Google+ can now manage their campaigns from mobile devices.

Oct 02, 2012 News Joe Meloni

News content marketing can appeal to growing mobile audience

The Pew Research Center’s Project for Excellence in Journalism found that mobile users are especially active news readers, which can help companies creating timely content drive traffic.

Learn More