The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Case study: Social marketing gives Daniels Trading 65 percent lift in social conversions
Daniels Trading found a comprehensive social media marketing strategy served as a strong complement to its existing website content sharing.
Learn More
YouTube simplifies Channel navigation, brings more attention to all marketing content
YouTube has altered its site navigation to make it easier for users to move through a channel’s video content.
Learn More
Smaller companies lagging on social media marketing integration
Few small businesses have successfully integrated social media marketing strategies with their other web channels.
Learn More
More than 94 percent of consumers use Google in the buying process
A report from AYTM Market Research suggests that 94 percent of consumers use Google to research new products and services they plan to buy.
Learn More
Facebook search tool Trove approaches launch
Facebook search tool Trove will be available to all users soon, and Facebook’s recent attempts to drive revenue through search may lose some appeal for marketers.
Learn More
Cutts: Small algorithm update brings diverse domains to search results
Google’s Matt Cutts reported via Twitter that the company rolled out a minor search update aimed at domain diversity.
Learn More
Content marketing a primary task for successful B2B marketers
A report from Optify found that marketers are dedicated to content as a traffic driver and have developed more confidence with new media marketing channels.
Learn More
Accessible authority: Navigating a content marketing paradox
As marketers continue to develop new strategies to meet the needs of clients and connect successfully with readers, they must carefully balance the measured inclusion of complex information with the succinct, immedi
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
