The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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B2B marketers active in social media marketing
A report from IDG Enterprise found that B2B marketers are actively integrating social marketing into their web presences.
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67 percent of consumers shop online using multiple screens
Google and Ipsos recently reported that more than two-thirds of consumers conduct online shopping activity on multiple devices.
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Most Americans research on the web before making purchases
Compete found that consumers are increasingly turning to search and website content to find information that equips them to make the best purchases.
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Reviews build trust on the web
Building trust with website content can help marketers boost appeal to their target audiences on the web.
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Survey: Social marketing drives sales, experts enhance success
New data shows that B2B and B2C businesses find social marketing drives substantial sales.
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Bing search alert: Company tests different numbers of results on SERPs
Bing is testing more than 10 results per page.
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Lead generation, brand awareness top B2B web marketing goals
A report from WebMarketing123 suggests that B2B marketers have adjusted their goals with their online campaigns, focusing on building a greater web presence and driving leads.
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Bloggers hold their breath court pursues Google for content payments
A recent court order by Judge William Alsup (California) could have lasting implications on paid blogging and content disclosure, with Google and Oracle as the first examples.
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