The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing ROI metrics evolving, expanding
IDG Enterprise reports that the metrics marketers use to gauge the success of content marketing strategies are growing.
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Survey says healthy content marketing mix drives results
Marketers launching diverse content markeitng strategies have found multiple formats are effective for boosting prospect engagement and solidifying their brands’ messages.
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Rise of geotagging points to need for local social marketing
Mobile social users increasingly tag their locations in social posts, and marketers can leverage this trend to build visibility by encouraging fans and followers to do so.
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Infographics: Fastest growing content marketing strategy, says survey
A study from IDG Networks reveals that B2B companies increasingly rely on infographics to drive audience engagement and lead generation.
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Measuring content marketing ROI: Remember the full picture
Using several different metrics is critical for marketers to develop a true understanding of their content marketing strategy’s success.
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Most Facebook users ‘don’t mind’ paid content
A survey conducted by Greg Sterling and Opus Research found that innovative use of Facebook’s paid marketing options can help companies boost their social presences.
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Content marketing driving conversions for 80 percent of businesses
IDG Enterprise reported that developing engaging website content has helped marketers succeed with broader marketing goals.
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More marketers adopting Pinterest to drive social success
The Creative Group found that Pinterest is used by 7 percent of companies for social marketing, and an additional 10 percent plan to integrate it.
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