The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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No holidays for Google, Penguin 1.1 comes over long weekend
Penguin 1.1 hit the web late Friday into Saturday morning, according to Google’s Matt Cutts.
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Internet marketing news roundup, May 25
All three major search players made news this week, but Yahoo stole the headlines with a new take on search.
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Google targeting bad ads in Adwords, landing page content must be accurate, relevant
Google’s David Baker announced that any Adwords accounting using misleading content could be suspended or banned entirely from the service.
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It’s not all about you: The value of objective content marketing
Information about your brand is essential to content marketing, but objective content is your way to write to your audiences about what matters to them.
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Marketers expect local efforts to yield big returns
Local marketing is becoming more popular, but companies are not measuring their progress effectively.
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Yahoo Axis makes search more interactive, may boost need for Bing SEO
Yahoo has rolled out Axis, a tool that allows users to preview websites before clicking through to one, for desktop and mobile use.
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Google rolls out new search app for iPhone
SEO investment to reach iPhone users may get a lift thanks to Google’s development of a new smartphone app aimed at making search from the devices more intuitive.
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Consumers spend more when shopping online with tablets
Tablet owners are spending more time making purchases from their devices, according to a report from Shop.org and Forrester.
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