The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Future of Facebook marketing is in paid ads that resemble organic
Facebook’s dynamic model for successful social marketing is taking interesting shape as the company looks to make its site more valuable for marketers.
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Creating original content a top challenge for 73 percent of marketers
Companies using content marketing are struggling to employ enough staff to create enough original articles or blog posts to achieve marketing goals.
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Internet marketing news roundup, June 1
Google made a series of announcements and adjustments this week that paint an interesting picture of the company’s future.
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Facebook fans want social content, not ads
A report from Greenlight suggests that social content is outperforming social ads as users continue to ignore paid content.
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Google Product Search becomes Google Shopping, rebrand continues
Google has replaced its Product Search feature with Google Shopping, which includes a move to paid placement for product listings.
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Knowledge Graph leading to more search queries for Google
The early returns on Google’s Knowledge Graph show that users are interacting more aggressively with content and conducting more searches.
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Google Places to become Google+ local, Zagat content used in results
Google has replaced Google Places with Google+ Local, which helps the company leverage its acquisition of Zagat.
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Pinterest marketing leading some to conversions
More than one-quarter of Pinterest users have said they made purchases directly as a result of a link shared on the social platform.
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