The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Facebook accounts for nearly 10 percent of all web visits in U.S.
A report from Experian Hitwise found that Facebook traffic accounts for 9 percent of all website visits in the U.S.
Learn More
Marketers struggling to adjust to consumers’ needs across channels
A report from PulsePoints suggests that marketing campaigns must adjust to the behavior of web users and cross-channel analytics should drive strategies to succeed.
Learn More
Asian-American shifting shopping behavior, active on mobile web
A report from eMarketer found that the Asian-American community is especially active on the web and social media.
Learn More
Consumers will pay for content if it offers relevance, value
A report from DigiCareers suggests that companies can use paywalls if they are offering high-quality, engaging content to their target audiences.
Learn More
Google’s Knowledge Graph search update delivers “content you want” – not keyword results
Google’s Knowledge Graph attempts to make the search engine understand the real-world meanings of queries and offer results that are based on “things, not strings.” The update changes the nature of search results an
Learn More
Facebook study shows brand-related posts drive the most social marketing engagement
In an effort to help businesses maximize their social marketing efforts, Facebook conducted an internal study measuring posts that drive Page engagement. Brand-related updates came out on top.
Learn More
Lessons in quality content marketing from recent search updates
Google made more than 100 changes to its algorithms in the past couple of months, which are meant to boost the quality of search results for users. These updates can serve as insights on ways you might improve your
Learn More
Study: Content marketing influences electronics and retail shoppers with smartphones at point of purchase
A report from Nielsen suggests that more consumers are turning to their smartphones to access content discussing products they plan to purchase while shopping.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
