The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Consumers favor Facebook for now, but survey says social marketing must include emerging platforms
A report from the AP and CNBC suggests that Facebook and most other major technology companies have favorable views among the general population.
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Product reviews influence consumer purchase decisions
A report from AYTM Market Research suggests that companies can boost their authority with product reviews on their site.
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Tablets expected to generate 10 percent of all website traffic in 2014
A report from Adobe Systems found that marketers should make adjustments for the growing tablet market as device adoption and time spent with the handsets increases.
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Twitter rolls out weekly email featuring top content
Twitter has rolled out a new email feature that will bring the best, most relevant content from the previous week to users’ email inboxes.
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Moms active in the blogosphere, becoming sought-after brand advocates
Moms have become increasingly active on blogs and social media, which makes them especially strong brand advocates.
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Top ecommerce vendors favor multi-platform social media marketing campaigns
The vast majority of the web’s most successful vendors are active on social media, and those lagging in adopt may struggle to compete.
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Report: No Penguin 1.1 search update yet, but sites saw some SEO shifts over the weekend
A report from Search Engine Roundtable quotes Google as saying it has not updated its Penguin search algorithm… yet.
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Audience targeting cited as a common content marketing challenge
The rapidly changing internet landscape, along with shifting profiles of web users, has made it difficult for some marketers to adjust their campaigns to audience preferences.
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