The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Local businesses’ social media marketing budgets to hit $8 billion in 2016
A study shows that local businesses are becoming more aggressive with social media marketing as it allows them to target desktop and, increasingly, nearby mobile users.
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Will Yahoo’s new CEO move the company toward ecommerce?
The appointment of PayPal’s Scott Thompson as the new Yahoo CEO could mean a major change in direction for Yahoo.
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Mobile search rose in final months of 2011
Mobile web access and social media use grew in the late stages of 2011, according to comScore. This suggests mobile optimization of search and social campaigns can help businesses reach audiences in 2012.
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Google penalizes itself in search after Chrome marketing gaffe: Reminder that organic link building a must
Google has punished itself for 60 days by lowering the PageRank of Google Chrome’s homepage and lowering it in search results after a marketing mistake resulted in paid links.
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Social media marketing can drive customer service for banks
A report from Attensity found that customer service is one area businesses can improve with social media marketing campaigns.
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Study: Social media marketing boosts purchase intent by 30 percent
A report from BzzAgent found that businesses using social media marketing have extended influence over their fans and followers.
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Ecommerce sales grow 15 percent as digital content subscriptions rise
A report from comScore found that holiday ecommerce sales rose 15 percent in 2011, with digital content subscriptions contributing greatly.
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Google+ traffic hit record high in December
A report from Experian Hitwise found that Google+ saw a 55 percent increase in traffic in December over November, with more than 49 million people visiting the website.
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