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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Dec 29, 2011 News Joe Meloni

Pew: U.S. No. 2 in terms of global social media use

A report from Pew found that half of Americans are active social media users, and social use is especially prevalent among young adults with college degrees.

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Users search from their mobile devices clicked on paid search ads twice as often in the final few months of 2011 than they did previously.

Dec 29, 2011 News Joe Meloni

Mozilla extends agreement to make Google search Firefox’s default engine

Google and Mozilla recently extended their agreement to make Google the primary search tool for Mozilla’s Firefox browser.

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Dec 28, 2011 News Joe Meloni

Google+ now with more than 62 million users

Google+ now counts more than 62 million users, and the company expects to surpass 400 million by the end of 2012.

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Measuring ROI is a top concern of companies using social media marketing in 2012.

Dec 28, 2011 News Joe Meloni

Social media marketing alert: 19 percent of time online for social

Social media use has more than tripled since 2007 with Americans spending 19 percent of their time on the web accessing social networks.

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Matt Cutts spoke at PubCon Las Vegas about strategic linking in blog content.

Dec 28, 2011 News Joe Meloni

Cutts urges content writers to use keywords naturally

Google distinguished engineer Matt Cutts recently said that there is no golden rule in terms of proper keyword density in content, but he believes content should read naturally to boost search standing.

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