The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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More than 183 million web users in U.S. watched video in November
Market research firm comScore found that video content is an increasingly popular platform as more than 183 million web users accessed videos on the web last month.
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Marketers want more SEO and social metrics in 2012
A report from Ifbyphone said that businesses are using social media marketing and SEO frequently, but struggle to measure their effectiveness.
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New LinkedIn polls boost B2B social media marketing engagement
A report from LinkedIn detailed a new feature that will allow marketing group administrators to conduct polls of the groups membership and aggregate the data automatically.
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Marketers look to integrate social with email marketing in 2012
A report from StrongMail and Zoomerang found that 68 percent of businesses using email marketing plan integrate it with their social campaigns for 2012.
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More marketers adopting brand journalism to ‘educate customers’
A report from the Custom Content Council and ContentWise found that business using content marketing primarily do so to provide customers with more information and reach new prospects.
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New Google search feature encourages site blocks after bounces, necessitates top quality content
Google has added a feature that will allow users to instantly block websites they bounce off.
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Google+ Pages now open to multiple administrators
Three new adjustments to Google+ Pages were announced recently to simplify social media marketing, including the ability to set as many as 50 people as administrators to a business’ account.
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Googlebot-Mobile raises the stakes for mobile search and content marketing
Google software engineer Yoshikyo Kato reported on the company’s blog that Google has adjusted its algorithm to make mobile search more effective in terms of providing on-the-go users with content.
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