The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google News adds links to author Google+ profiles
A report from MarketingSherpa found that one company decreased its cost per lead drastically by implementing content marketing as part of its overall web campaign.
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Search marketing alert: Bing more ‘biased’ than Google, study says
An independent SEO study found claims of Google’s anti-competitive practices are exaggerated, contradicting a similar report released earlier this year. The findings suggest good search engine optimization practices
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Google shifts ads to bottom of SERPs
Google announced this week it will shift ads from the right side of its SERPs to the bottom in some instances to promote a more positive user experience.
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Social media marketing helps 57 percent of Americans decide on healthcare providers
A report from Vision One Research found that Facebook is helping healthcare institutions engage with existing and potential patients.
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More than 70 percent of web users view video content
More than 70 percent of adults access video content on the web at least once per week, and many watch while consuming other media, including television and news content.
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SEO alert: Google factors ‘freshness’ into search results
Google fellow Amit Singhal reported on Thursday that the company has made an update to its algorithm that rewards fresh content, and brands might find publishing industry news helps them stay ahead of the search cur
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iPad still most popular tablet, prime platform for news content marketing
A report from DigitalMR found that the iPad is still the most popular tablet on the market, providing marketers with an opportunity to cater to owners’ online news content consumption.
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With more than 1 trillion monthly page views, Facebook key in social media marketing
With Facebook surpassing 1 trillion page views per month, its value as a social media marketing platform and SEO driver is growing substantially.
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