The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Fifty-five percent of companies have closed deals through social media marketing
Fifty-five percent of companies have converted prospects contacted through social media marketing.
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Comments count for SEO: Google now indexing third-party app comments
Google will now index comments left on websites using third-party applications, such as Disqus.
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Study: SEO better than PPC for lead generation
A report from Webmarketing123 shows that B2B and B2C marketers say SEO campaigns are most likely to improve lead generation.
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Google+ now open to Apps subscribers
Google recently announced the integration of Google+ with Google Apps, which will allow users at businesses and universities to access the service – most likely lending a push to content sharing across the network.
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Google helping businesses launch mobile websites
Google recently announced HowToGoMo.com to help businesses capitalize on mobile searches by developing mobile websites.
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Social media marketing drives massive traffic increase
Nightmares Fear Factory saw its web traffic increase 100-fold thanks to a social media marketing campaign demonstrating that it provides the promised results for patrons.
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Gartner: Customer engagement top motivation for social media marketing
Gartner reported that 36 percent of businesses using social media marketing do so to improve their customer engagement capability.
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Survey: 86 percent of CMOs to boost local marketing
A report from the Chief Marketing Officer Council found that 50 percent of marketers are unsatisfied with their local marketing strategies, and local search and social campaigns are among top priorities.
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