The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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StumbleUpon drives more than 50 percent of social traffic
Sharing branded content on StumbleUpon greatly increases its half life, extending its chances of winning engagement, according to a report from Simply Zesty.
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Twitter timeline updates to boost social media marketing appeal
Twitter content marketing may expand its reach as the site has made some adjustments to its Ttimeline to allow users to do more on the page, rather than navigating away to view media.
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Integrated marketing campaign boosts email subscribers for restaurant chain
Using social media and other marketing channels, Pei Wei Asian Diner recently used an integrated approach to increase its email marketing list by nearly 20,000 subscribers, which increased exposure to its social and
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Content sharing figures key to social media marketing ROI
Social media marketing has helped businesses improve sales, leads and overall web visibility, but some companies have found it difficult to quantify its success. Many marketers agree that content sharing figures are
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More than half of consumers engage companies online, search marketing critical
A report from M Booth and Beyond found that more than half of consumers have engaged with a brand on the web.
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Two-thirds of businesses miss social marketing engagement opportunities
A report from MarketTools found that many companies using social media marketing are not engaging prospects who offer feedback.
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Study: Marketers say social media marketing boosts sales
The Bank of Montreal reports that nearly half of Canadian businesses say social media marketing is the primary driver of sales growth.
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Content marketing alert: Half of tablet users access news every day
A new report from Pew found that more than half of tablet owners access new content on their mobile devices than they did prior to using the handsets.
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